Clickable mockup. Brand figures across the site are from the Edition 1b pull, observed Oct 28, 2026, measured against the Oct 21–22, 2026 baselines — including Racky's Secret Stash bonus report and the Weekly Spotlight figures. Click around: search, filter, sort, open any brand — and find Racky.

The Reseller Report

Racky, The Reseller Report's chibi raccoon mascot, waving — huge glossy eyes and a green price tag on one ear

Hi, I'm Racky! Every week I hide on one brand's page. Find me, click me, and I'll unlock a secret bonus report.

This week's clueThe hunters are short on everything this week. Short on jackets, short on vests — short on places I haven't hidden.

Edition 1b · Pulled Oct 28, 2026

Brand Rankings

Every tracked brand × gender, ranked by the R2R rating — The Reseller Report's headline rating for every brand. Click any column to re-sort, any row to open the brand.

Edition 1b · Pulled Oct 28, 2026 Second weekly edition · measured against the Oct 21, 2026 baseline

Verdicts: Buy 40+ · Depends 20–40 · Extreme Caution 5–20 · Forget It under 5 — and anything under 10% STR is Forget It at any rating. Full bands on the Methodology page.

Subcategory Power Rankings

The top 100 of the 600 tracked brand subcategories, ranked by R2R rating, with week-over-week movement — the way sports power rankings work. Click any column to re-sort, any row to open the brand or company behind the segment.

Edition 1b · Pulled Oct 28, 2026 Trend = R2R change vs the Oct 22, 2026 segment baseline
Trend is live. Edition 1b is the first edition with week-over-week segment movement: the Trend column shows each row’s R2R change against the Oct 22, 2026 baseline. Rows marked New sit on a new series — the measured population changed between editions, so they publish fresh figures with no delta and their trend starts this edition. Dashed rows could not be measured honestly this week; the reason is stated on the brand page.

Verdicts: Buy 40+ · Depends 20–40 · Extreme Caution 5–20 · Forget It under 5 — and anything under 10% STR is Forget It at any rating. Full bands on the Methodology page.

This page lists the Top 100 of the 600 subcategories measured — 600 rows across seventy-seven brand pages, fourteen western companies, and the pre-anchor keyword sets, all re-pulled for Edition 1b on Oct 28, 2026 (the six hot-sweep joins on Oct 29), cut here to the hundred highest R2R ratings. The full segment table for any brand — every measured row, not just the ones that make this cut — lives on its brand page. Rows whose averages could not be honestly measured this edition (a stuck research filter, a dissolved keyword pool) publish their counts with dashes rather than invented figures, and rows on a new series carry the New marker instead of a delta. Trend is the R2R point change vs the Oct 22, 2026 baseline: green ▲ is a rise, red ▼ is a fall, 0.00 is a row that reproduced exactly.

Not Tracked Yet

We track 76 brands and companies (91 ranked rows) and add more every week. Requests are logged and ranked by demand — the most-requested brands join the next editions first.

Browse the 91 tracked rows →

This Week's Movers

Segments — brand × gender × category — ranked by R2R point change against the Oct 21–22, 2026 baselines. These are the first true week-over-week movers: every row below comes from a clean, comparable series. Click a segment to open its brand page.

Edition 1b · Pulled Oct 28, 2026 Measured against the Oct 21–22, 2026 baselines · clean series only

Top 5 Rising

The segments gaining the most R2R, biggest point gain first.

Worst 5 Dropping

The segments losing the most R2R, biggest point drop first.

First Alternates

Clean movers that just missed the cut — and, this edition, the contents of Racky's Secret Stash.

Deliberately Excluded

So nobody has to take this page's word for it — the near-misses and the reasons they are not here:

Floor-count mirages

Filson Coats & Jackets (+36.11) and Arc'teryx Fleece (+27.20) rest on rounded floor counts on both sides — direction plausible, magnitude unprovable. Arc'teryx Coats & Jackets (+32.79) is ASP-driven on floor counts the same way. All three are flagged on their brand pages instead of headlined here.

Thin-sample noise

Magnolia Pearl Skirts (−9.08) rests on 61 sales. Real arithmetic, not a headline.

Series breaks — no comparable baseline

The nine Batch D brand overalls (Patagonia, Carhartt, Polo, The North Face, Harley-Davidson), the Schott and Double RL rows, the Tecovas company row, and both Canada Goose parka segments publish fresh Edition 1b figures with no delta — their measured populations changed between editions, so no honest change exists to rank. Magnolia Pearl Tops is in the same position.

A measurement cleanup is not a move

Rock Revival overall (+4.43) — the baseline average was the polluted read; this edition corrected it. Flagged on its page, kept out of the risers.

Next in line on the drops side

Rhoback Polos (−7.24) rests on floor counts both weeks, and Double D Ranch Jeans — Women (−6.30) is thin — first alternates for the drops list if a slot opens.

How to read this: R2R is The Reseller Report rating. Δ is the change in R2R points vs the Oct 21–22, 2026 baselines; Δ% is that change against the earlier R2R. Edition 1a's risers were layout placeholders in the mockup; they retire here — every row above is measured. Full definitions on the Methodology page.

Methodology

Printed with every edition, because a number you can't interrogate isn't worth publishing.

Edition 1b · Pulled Oct 28, 2026

Terms We Use

Every abbreviation and piece of shorthand on this site, in plain language — so a first-time reseller is never hit with an undefined term.

ASP — Average Selling Price
The average price items actually sold for — not what sellers are asking. ASP90 is the average sold price over the last 90 days; ASP365 is the average sold price over the last 365 days.
Sold
The number of sold listings counted in the window. Unless stated otherwise, Sold means the trailing 90 days — the most recent 90 days ending on the edition date.
Avail / Available
The number of active listings for that brand or segment at the time the edition was pulled.
STR — Sell-Through Rate
Sold compared with Available for the same brand or segment. It can go over 100% — that means more items sold in the window than are currently listed (165% ≈ 1.65 sold for every 1 now listed).
R2R — Reseller Rag Rating
The Reseller Report's own comparative rating for brands and segments. Higher is stronger in our model. We publish the score and the data behind each edition; how the rating itself is calculated is our recipe and isn't published. Bands: see Verdicts.
ERPY — Earned Revenue Potential Yearly
A projection of yearly revenue potential per listing slot if the current selling pace and yearly average price held for a full year. It is a pace projection, not a promise of income.
Listing Slot
One active listing position for an item. ERPY is expressed per listing slot, not per seller.
Segment
A slice of a brand by gender and clothing category (e.g. Rhoback Men — Hoodies & Sweatshirts). Segments can overlap when an item fits more than one search, so segment numbers don't always add up exactly to the brand overall. Segments are anchored to eBay's own categories; where eBay has no category for a segment — Vests, Base Layers and Fleece — the segment is keyword-defined instead, and the definition says so.
Brand Overall
The combined brand-level row. Segments show where the strength — and the traps — sit inside it.
Edition
The dated weekly snapshot the numbers come from; figures are as of that edition and move week to week.
Movers
The brands and segments whose numbers changed the most since the previous edition.
Thin Row
A row built on very low Sold/Available counts — directional only, because a handful of listings can swing it.
Trailing
A window that ends on the edition date and looks backward — trailing 90 days, trailing 365 days.

The Metrics

STR — sell-through rate. STR = Sold (90d) ÷ Avail. A ratio, not a share — it can exceed 100%, and does for hot brands.
R2R — The Reseller Report rating. Our headline rating for every tracked brand, published with each edition and the default ranking on the rankings table. How the rating is calculated is our recipe — we publish the score, not the method.
ERPY — Earned Revenue Potential Yearly. ERPY = STR × 100 ÷ 90 × 4 × ASP365. STR becomes a number, divided by the 90 days of the quarter, multiplied by 4 quarters, priced at the year's average. ERPY is a pace projection — "if this quarter's pace held all year, what is one listing slot in this brand worth?" — never an earnings promise.

Verdicts

Every rated row on the site carries a verdict chip, worked out from the row's R2R rating and its sell-through rate in this order. First, the gate: anything turning over under 10% STR is Forget It at any rating — a high average price on a segment that barely sells is slow money, not a grail. Past the gate, the rating decides: 40 and up is Buy, 20 to under 40 is Depends, 5 to under 20 is Extreme Caution, and under 5 is Forget It. Rows with no rating carry no verdict.

Depends (20–40). Price, place, and timing decide this band. Local and seasonal demand moves it — western gear runs hot before Stampede and flat in most other places, most of the year.

Extreme Caution (5–20). Proceed only when the margin does the work: bought dirt cheap with room to undercut the whole field, a low-rated item can still pay — bought for a dollar and sold for eight to ten, it pays a thousand times over. At ordinary prices, leave it.

Thin rows. A verdict on a thin row (under 300 sold) is provisional — the flag stays on the row; treat a thin Buy like a strong Depends until the segment proves itself.

Where The Numbers Come From

All figures come from ebay.com, and all prices are in US dollars (USD).

Average prices (ASP90 / ASP365) are true averages from eBay Product Research (Terapeak) inside Seller Hub, over exact trailing 90- and 365-day windows. This is the strong joint: eBay's own aggregate of completed sales, the same source every week, so editions stay comparable.

Avail is a live count of active listings at the moment of the pull, from the ordinary listings search — same search, same method, every week.

Sold (90d) is the known approximation. Product Research gives no clean aggregate sold total, so counts come from sold-listings search headings: they count listings rather than units, and a small tail of pre-window sales can ride in. The bias is stable week to week — moves are real even where the level is approximate — and the production pipeline hardens this by counting and date-checking individual sold listings.

Honesty Rules, Built Into Every Table

Cadence

New edition weekly: a full re-pull of every tracked row, metrics recomputed in the formulas above, a movers list generated, and new brands promoted from the additions queue — including brands readers requested through search.

Weekly Brand Spotlight

Ralph Lauren — The Whole House

This week's headline read: one name, ten labels, and a 34× spread between the basement and the top floor.

Edition 1b · Pulled Oct 28, 2026 Labels measured for this spotlight — all now tracked in the Rankings

The Story

Ralph Lauren is not one resale market — it is a ladder. At the bottom sits Chaps, the licensed department-store label, rating 2.99 against 41,000+ live listings. At the top sits Purple Label at 102.21, turning over 56% of its supply at a $183 average. Polo — the label most resellers mean when they say "Ralph" — sits in the flooded middle of its own house: 240,000+ men's sales a quarter against 840,000+ live listings.

The resale story of the edition is the discontinued labels. Denim & Supply, Black Label and Rugby are dead lines: finite supply, no new stock ever, and cult demand that keeps clearing what surfaces. Rugby's jackets rate 53.06 (Buy) fourteen years after the label closed; Denim & Supply's jackets rate 42.12 (Buy) at a $110 average; Black Label still trades like luxury at a hair under a $100 overall average. The dead labels outrate most of the living house.

The Ladder — Every Label, Ranked By R2R

Basement to top floor. Every label on the ladder is now a tracked row — click through for their full pages.

LabelSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Chaps
Licensed basement tier
4,300+41,000+10%$28.53$28.062.99$13Forget It
2. RLX
Performance line
6,400+33,000+19%$35.84$38.556.95$33Extreme Caution
3. Denim & Supply
Discontinued
4,800+20,000+24%$45.90$42.6011.02$45Extreme Caution
4. Polo Ralph Lauren — Women
The volume anchor, women’s
17,000+79,000+22%$55.55$52.7511.95$50Extreme Caution
5. Lauren Ralph Lauren
Women’s mainline — overall is all-category scope
470,000+1,800,000+26%$46.37$45.2112.11$52Extreme Caution
6. Polo Ralph Lauren — Men
The volume anchor, men’s
240,000+840,000+29%$42.83$42.0412.24$53Extreme Caution
7. Rugby
Discontinued 2012
11,000+39,000+28%$49.19$43.9813.87$55Extreme Caution
8. Black Label
Discontinued
2,500+15,000+17%$99.37$99.0716.56$73Extreme Caution
9. Collection
Women’s runway — overall reads loose; segments are the precision
3,900+36,000+11%$155.27$166.8416.82$80Extreme Caution
10. Double RL
The luxury workwear wing
4,47312,55436%$201.54$178.4671.81$283Buy
11. Purple Label
The top of the house
3,300+5,900+56%$182.74$181.29102.21$451Buy

The Labels, Segment By Segment

Denim & Supply — Discontinued

The dead label with a pulse: jackets rate 42.12 (Buy band) at a $110 average, tees turn over at 72%, hoodies at 44%. A discontinued Americana line doing exactly what discontinued lines are supposed to do once supply stops — the good pieces clear. Its 11.02 overall sits above Polo's flood pricing on a fraction of the volume.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Coats, Jackets & Vests4211,100+38%$110.05$105.6142.12$180Buy
2. T-Shirts49368572%$27.92$25.0620.09$80Depends
3. Hoodies & Sweatshirts27462644%$41.60$39.8718.21$78Extreme Caution
4. Jeans5001,600+31%$42.03$37.1813.13$52Extreme Caution
5. Shirts1,500+4,500+33%$36.15$30.8112.05$46Extreme Caution

Rugby — Discontinued 2012

The prep-school ghost trades hot: jackets 53.06 (Buy) at $188, sweaters 25.99 at $94, and nearly the entire label is shirts — the rugby shirt is its namesake product, so the shirt row is the label. Everything turns ~25–28%. Fourteen years dead and the crest still clears; that is the collector premium this ladder exists to show.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Coats, Jackets & Vests3381,200+28%$188.39$147.6453.06$185Buy
2. Sweaters5792,100+28%$94.26$81.5525.99$100Depends
3. Jeans thin — read with care2610425%$62.50$61.7615.63$69Extreme Caution
4. Shirts11,000+39,000+28%$43.98$39.1612.40$49Extreme Caution
5. T-Shirts thin — read with care15361325%$41.88$40.3510.45$45Extreme Caution

Black Label — Discontinued

The slim-cut ghost still trades like luxury: $279 jackets, $157 sweaters, an overall average a hair under $100 — on thin, discontinued-supply volume (39–253 sales per segment, so the thin flags are doing work). It sits a full tier above Lauren overall (16.56 vs 12.11) on one-fifth of the volume, and its shirts are the weak row, as shirts are on nearly every rung of this ladder.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Coats, Jackets & Vests thin — read with care9073212%$278.65$273.4534.26$149Depends
2. Sweaters thin — read with care3919020%$156.91$192.9132.21$176Depends
3. Jeans thin — read with care6129920%$91.60$74.8518.69$68Extreme Caution
4. Pants thin — read with care15986718%$75.47$70.1713.84$57Extreme Caution
5. Shirts2531,800+14%$55.27$57.757.77$36Extreme Caution

Collection — Women's Runway

The runway rung prices like one: $390–395 averages on dresses and jackets, ratings 25–74 — on couture-thin volume (77–120 sales per segment), so every row carries the thin caveat. The overall keyword total runs ~8× the clothing segments’ sum because sellers title “Collection” loosely; the leaf-anchored segments are the precision here.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Coats, Jackets & Vests thin — read with care10756819%$395.26$438.5174.46$367Buy
2. Dresses thin — read with care7752315%$389.98$743.7457.41$487Buy
3. Sweaters thin — read with care7949016%$223.96$194.7436.11$140Depends
4. Pants thin — read with care12049924%$113.33$113.7427.25$122Depends
5. Tops thin — read with care9055416%$157.62$166.2625.61$120Depends

Lauren — Women's Mainline

The department-store engine: the biggest single-label footprint on the ladder (470,000+ sold in 90 days across all categories — shoes, bags and home included in that overall, so lean on the clothing segments). Her jackets (15.38) and sweaters (12.22) beat most of Polo's men's page at real prices — $72 jackets, $59 sweaters moving at 20%+ turnover. The flood is here too (100,000+ live tops), but unlike Chaps, the label carries price through it.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Coats, Jackets & Vests9,400+44,000+21%$71.97$69.7615.38$66Extreme Caution
2. Sweaters13,000+63,000+21%$59.20$58.5212.22$54Extreme Caution
3. Dresses9,100+69,000+13%$41.74$44.155.51$26Extreme Caution
4. Tops21,000+100,000+21%$24.40$23.485.12$22Extreme Caution
5. Pants5,600+37,000+15%$33.02$31.485.00$21Extreme Caution
6. Jeans3,900+36,000+11%$25.54$25.172.77$12Forget It

RLX — Performance Line

A working rung, not a headline: overall 6.95, between Chaps and Denim & Supply, with hoodies (18.03) and jackets (16.33) doing the work and the golf polo flooded like every pony polo (5.04 against 17,000+ live).

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Hoodies & Sweatshirts29285934%$53.05$54.4818.03$82Extreme Caution
2. Coats, Jackets & Vests9633,900+25%$66.12$72.7616.33$80Extreme Caution
3. Shorts4462,000+22%$28.11$30.746.27$30Extreme Caution
4. Polos3,000+17,000+18%$28.59$28.815.04$23Extreme Caution

Chaps — Licensed Basement

The basement is the basement: overall 2.99, no segment above 6, sweaters under the 10% sell-through gate, and shirts turning 2,100+ sales into a 1.78 because 21,000+ listings are chasing them. Same pony-adjacent name, none of the heat — this is what a licensed label looks like when department-store racks did the distributing.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYVerdict
1. Coats, Jackets & Vests5253,700+14%$41.73$39.405.92$25Extreme Caution
2. Pants thin — read with care2171,000+22%$24.98$25.805.42$25Extreme Caution
3. Polos5124,500+11%$19.25$19.022.19$10Forget It
4. Sweaters4916,200+8%$23.25$23.141.84$8Forget It
5. Shirts2,100+21,000+10%$17.83$17.201.78$8Forget It
The tracked rungs in full: Polo (Men) → · Double RL → · Purple Label → Past spotlights live in the Spotlight Archive →

Insights

Niches Within The Segment

Jackets Are The Business On Almost Every Rung. The top segment at Denim & Supply (42.12), Rugby (53.06), Black Label (34.26), Collection (74.46), Lauren (15.38) and Chaps (5.92) is Coats, Jackets & Vests. At Purple Label the same row rates 200.48. Whatever the label, the heavy piece is the hunt.

Shirts Are The Weak Row On Nearly Every Rung. Black Label's shirts are its worst rated segment; Chaps shirts post 1.78 on 21,000+ listings; Polo's shirts are the single biggest row in this spotlight's world — 110,000+ sold against 450,000+ live — and rate 7.72. The ladder's lesson repeats at every height: buy the knitwear and the jackets, skip the basics.

The Cable-Knit Sleeper. Polo Women's sweaters rate 23.81 at a $79 average (+1.18 this edition) and her coats 20.89 at $104 — the women's page proves the ladder isn't just a men's story.

The Grails

Grails are singles — one piece, one sale. The house's grail ceiling is leather and cashmere at the luxury end: five of the top eight are Purple Label; the other three are an RRL limited leather and iconic Polo — Snow Beach '93 and a Polo Country hand-painted deerskin. Every card is a verified sold listing from the Edition 1b pull — click through to the sale itself.

The Dead Labels Still Bite

The top two sold singles from each discontinued label. Every one clears $730–$1,250, and every one is a jacket or a cardigan — the finite-supply story, backed by sold money, not nostalgia.

The Price That Clears

The pony polo clears on volume, not margin: 54,000+ sold against 220,000+ live listings at a $32.55 average (R2R 7.99). There is always another one listed — price is set by the flood, not the piece.

Lauren's jackets carry price through a flood: $71.97 average at 21.4% turnover (15.38) — department-store labels with real construction hold a price Chaps never touches: Chaps shirts average $17.83 against 21,000+ listings.

Discontinued pieces clear because supply can't answer: Rugby jackets sell at $188.39 with a 28.2% turnover; when a dead label's good piece surfaces, there is no restock behind it.

Landmines

Chaps Is Not Ralph Lauren For Resale Purposes. A licensed label with a 2.99 overall and sweaters under the sell-through gate. The name on the tag is where the resemblance ends.

Collection's Overall Reads Loose. The all-category keyword total runs ~8× its clothing segments — "collection" is a word sellers title everything with. Trust the leaf-anchored segments, and respect the thin flags: 77–120 sales per row.

Lauren's Overall Is All-Category Scope. 470,000+ sold includes shoes, bags and home. The clothing story is the segments: jackets and sweaters real, tops a flood.

Polo's Basics Are A Lottery. Shirts at 450,000+ live listings and polos at 220,000+ — the two biggest pools in the house are its two most ordinary rows.

The Takeaway

Buy the ladder by rung, not by name: Purple Label and Double RL at the top, the discontinued labels' jackets in the middle, Polo's knitwear and coats as the working rows — and leave Chaps and the flooded basics on the rack, whatever the tag says.

Also this week: the Weekly Category Spotlight → · Spotlight Archive →

Weekly Category Spotlight — Jeans

Each week we also point the flashlight at one corner of the resale market. Edition 1b goes to denim — every measured jeans row in the universe, cross-brand and both genders, ranked by R2R. Click any brand to open its page.

Edition 1b · Pulled Oct 28, 2026 Built from the Edition 1b segment pulls · 35 measured jeans rows
Prices are eBay Product Research averages; Sold = trailing-90-day sold listings; Trend = R2R change vs the Oct 22, 2026 baseline; full method in Methodology.

The Shape Of The Category

Jeans are two markets wearing the same name. At one end is Levi's river: roughly 156,000 pairs a quarter across both genders (120,000+ men's, 36,000+ women's) at $32 and $22 averages, against three-quarters of a million live listings. The men's row reproduced this edition at Δ 0.00 — the river doesn't move weekly; it's the gravity well every other brand's jeans story has to escape. At the other end, Kimes Ranch sells 343 men's pairs into a 189-listing pool at 181% turnover. Between the river and the ranch sits everything else: western premium, luxury denim, and the premium women's labels the sell-through gate keeps sending home.

All 35 Rows, Ranked By R2R

Brand — JeansSoldAvailSTRASP90ASP365R2R RatingERPYTrendVerdict
1. Kimes Ranch Men343189182%$49.72$49.5790.24$400▼ −2.42Buy
2. Lucchese Men thin — read with care161889%$93.18$77.3982.83$306▼ −10.35Buy
3. Kimes Ranch Women550456121%$61.19$59.6073.81$319▲ +0.22Buy
4. Ralph Lauren Double RL Men1,000+2,300+44%$155.85$151.0467.76$292NewBuy
5. Double D Ranch Women thin — read with care182572%$84.00$80.4360.48$257▼ −6.30Buy
6. Rock Revival Men3,700+6,100+61%$63.25$63.4038.37$171▲ +0.20Depends
7. Ralph Lauren Purple Label Men thin — read with care16555230%$113.04$106.1633.79$141▼ −1.22Depends
8. Tecovas Men60573782%$36.09$35.3829.63$129▲ +2.82Depends
9. Pendleton Men thin — read with care1815312%$97.61$56.5511.48$30▼ −1.14Extreme Caution
10. Cody James Men9902,000+50%$22.32$22.5411.05$50▲ +0.05Extreme Caution
11. Farm Rio Women thin — read with care1010110%$90.15$80.228.93$35▼ −0.36Forget It
12. True Religion Men6,300+29,000+22%$40.41$41.738.78$400.00Extreme Caution
13. Coogi Men4722,600+18%$46.84$44.098.50$36▲ +0.19Extreme Caution
14. Rock Revival Women3,100+13,000+24%$32.40$33.477.73$35▲ +0.06Extreme Caution
15. Levi's Men120,000+510,000+24%$32.04$31.507.54$330.00Extreme Caution
16. Veronica Beard Women7006,200+11%$62.44$60.747.05$30▲ +0.28Extreme Caution
17. Miss Me Women7,500+34,000+22%$26.76$26.815.90$26▲ +0.06Extreme Caution
18. Johnny Was Women thin — read with care11077514%$40.51$43.415.75$27▼ −0.43Extreme Caution
19. Justin Boots Men thin — read with care21118%$31.44$22.785.72$18▲ +0.48Extreme Caution
20. Carhartt Men11,000+53,000+21%$26.64$26.485.53$24▼ −0.01Extreme Caution
21. Idyllwind Women thin — read with care12051223%$23.56$22.605.52$24▲ +0.03Extreme Caution
22. Sézane Women thin — read with care1231,100+11%$48.70$50.055.45$25▲ +0.07Extreme Caution
23. Tripp NYC Women thin — read with care8967313%$33.44$34.794.42$20▼ −0.30Forget It
24. Schott Men thin — read with care6877%$64.00$47.504.41$15NewForget It
25. Carhartt Women9094,900+19%$21.03$21.553.90$18▲ +0.17Forget It
26. Citizens of Humanity Women2,100+24,000+9%$39.42$39.173.45$15▲ +0.18Forget It
27. Free People Women2,600+35,000+7%$46.39$43.533.45$14▲ +0.02Forget It
28. Levi's Women36,000+250,000+14%$21.78$21.693.14$14▲ +0.30Forget It
29. True Religion Women3,400+32,000+11%$27.84$27.792.96$13▲ +0.10Forget It
30. Shyanne Women thin — read with care1531,200+13%$22.49$19.962.87$11▼ −0.06Forget It
31. Agolde Women1,300+22,000+6%$41.06$43.342.43$110.00Forget It
32. Reformation Women3426,600+5%$42.25$40.672.19$9▲ +0.08Forget It
33. Tecovas Women thin — read with care91446%$32.03$25.542.00$7▲ +0.71Forget It
34. Torrid Women2,500+21,000+12%$16.25$16.421.93$9▲ +0.09Forget It
35. Abercrombie & Fitch Women3,200+52,000+6%$19.39$19.951.19$5▲ +0.04Forget It

Insights

Niches Within The Segment

Kimes Is The Premium Western Tier. Men's jeans rate 90.24 at 181.5% sell-through; women's rate 73.81 at 120.6%. Both genders clear their entire standing stock and then some, at $50–61 averages — denim priced like a product, not a commodity.

Luxury Denim Exists — In Two Places. Double RL jeans rate 67.76 at a $155.85 average on 1,000+ sold, and Purple Label's rate 33.79 at $113.04. Outside those two labels, a three-figure jeans average appears only in rows too thin to trust.

A Boot Brand's Jeans Are A Real Row. Tecovas jeans (men) rate 29.63 (Depends) at 82.1% turnover — better than most denim-first brands manage, on a label whose jeans are the afterthought.

The Grails

Grails are singles — one piece, one sale. The jeans grail ceiling belongs to designer and archive denim: Chrome Hearts leather-patch work, Hedi Slimane-era Dior Homme SS04, Undercover's 85, runway Chanel and Louis Vuitton — plus exactly one universe brand, Levi's, and only via 60s Big E vintage. None of the 30+ measured jeans rows' current-production product appears here: the category's volume businesses and its grail market are two different worlds sharing a leaf category. Every card is a verified sold listing from the Edition 1b pull — click through to the sale itself.

The Price That Clears

The $75 Kimes Ceiling. Kimes 90-day sales concentrate between $50–75, with the last sale clearing at $74.99: nothing moved above it in the trailing 90 days. Price Kimes at $75 and under, or don't expect the turn the rating promises.

Landmines

True Religion, Both Genders. Men's jeans 2.29 against 58,000+ listings; women's 3.17 against 69,000+, with averages of $40 and $28 and Δ 0.00 reproductions in both. The stitch premium died and the flood stayed.

Premium Women's Denim Under The Gate. Citizens of Humanity 2.43 against 22,000+ listings and Agolde 2.43 against 14,000+ — both under the 10% sell-through gate, both Forget It regardless of the label's retail story.

A Dashed Row Stays Dashed. Lucchese's women's jeans publish their rating but no averages this edition — a stuck research filter hid the price fields. The table shows the dash rather than a borrowed number.

The Takeaway

Denim splits on pool size, not brand heat. Where the pool is small and the buyer is specific — Kimes, Double RL, Tecovas — jeans behave like the rest of the western shelf. Where the pool is a river, the rating is a rounding error on a flood. Hunt the small pools; let the river carry someone else's inventory.

Past spotlights live in the Spotlight Archive — last week's Rhoback and Western deep dives are there, stamped and unchanged.

Spotlight Archive

Past Spotlights

Every Weekly Brand Spotlight and Weekly Category Spotlight, kept as published. Stamps show the edition each one ran in; figures are not restated.

Edition 1b · Pulled Oct 28, 2026

Brand — Ralph Lauren: The Whole House. Eleven labels on one ladder, Chaps at 2.99 to Purple Label at 102.21. Read it

Category — Jeans. Every measured jeans row in the universe, cross-brand and both genders. Read it

Edition 1a · Pulled Oct 22, 2026

Brand — Rhoback. The launch spotlight: one DTC golf brand against the entire market. Read it below

Category — Western. Fourteen companies, the boot ladder, and the corrected series. Read it below

Spotlight Archive · Edition 1a · Pulled Oct 22, 2026

Weekly Brand Spotlight

Rhoback (Men)

This week's headline read.

Edition 1a · Observed Oct 20, 2026
Sold7,100+
Past 90 days
Avail4,300+
Listings live at pull
STR165%
Sold ÷ avail
ASP90$48.50
Avg sold price, 90d
ASP365$50.71
Avg sold price, 365d
R2R rating80.08
The Reseller Report Rating for this brand
VerdictBuy
R2R 40+ at 165% STR — bands on the Methodology page
ERPY$372.14
Yearly pace projection per listing slot — if this quarter's pace held all year

The Story

Rhoback didn't die — it got found. Since the original pull, supply grew roughly 12× while sales grew about 5.5×: everyone discovered the brand at once, prices slid about 15%, and the underground cheat code became what it is now — a normal, strong brand with a 165% sell-through at real scale. And the brand has quietly become one garment: the quarter-zip is Rhoback now. The top segments aren't really separate categories — they're the quarter-zip complex, spilling across hoodies, activewear tops, sweaters and jackets alike.

Then Vs. Now

The original pull against Edition 1a — the whole normalization in six numbers.

Sold (90d)
1,300 → 7,100+
×5.5 volume
Avail
364 → 4,300+
×11.8 supply
STR
357% → 165%
cooled, still strong
ASP90
$56.74 → $48.50
−15%
R2R
202.64 → 80.08
underground era over
ERPY
$922.22 → $372.14
still elite

Segments, Ranked By R2R

Where to hunt inside the brand — and the one row to walk past.

SegmentSoldAvailSTRASP90ASP365R2R RatingERPYReadVerdict
1. Hoodies & Sweatshirts771234329%$53.92$58.33177.66$854Hunt The quarter-zip complexBuy
2. Activewear Tops1,000+398251%$47.21$51.68118.62$577Hunt Quarter-zips live here tooBuy
3. Polos4,400+3,100+142%$48.67$49.8969.08$315The volume engine — ~4,400 of the brand's salesBuy
4. Coats, Jackets & Vests6454119%$57.22$60.4367.82$318Solid, QZ spillover includedBuy
5. Shorts225163138%$47.04$48.8764.93$300Flag: fuzzy price matching on this rowBuy
6. Activewear Pants17419092%$42.93$51.5739.31$210Below the brand averageDepends
7. T-Shirts276242114%$32.27$34.2436.80$174Thin end of the brandDepends
8. Sweaters18860431%$47.69$51.8314.84$72Trap 604 listed vs. 188 sold — the glut rowExtreme Caution
Every Rhoback figure, segment and the full then-vs-now: All Rhoback numbers → In Edition 1a, all eight of Rhoback's segments fell as the brand normalized — that week's Movers page was this page.

Insights

Niches Within The Segment

The Quarter-Zip Is The Brand. The two hunt segments — Hoodies & Sweatshirts (R2R 177.66, STR 329%) and Activewear Tops (118.62, STR 251%) — are both quarter-zip driven. A Rhoback hoodie that isn't a quarter-zip is not the same bet as one that is; the niche inside the niche is the zip.

Polos Are The Paycheque, Not The Glory. Shirts–Polos rate a middling 69.08, but they moved roughly 4,400 of the brand's 7,100 sales. High volume at a fair rating beats a high rating you can only find twice a month.

The Brand Clears Above Its Price. Rhoback sells at a $48.50 average and still turns 165% of its listed supply. Buyers are not waiting for discounts on this brand — condition and style are the filter, not price.

The Grails

Grails are singles — one piece, one sale. Every one of Rhoback's top singles is a limited, event, or commemorative piece; no standard retail item cracks the list.

The grail lesson: Rhoback's singles ceiling is $250, and every dollar of it belongs to pieces with a date or an event attached — America 250, the Masters, the Phoenix Open, a 9/11 memorial, a champions dinner. Regular Rhoback, however good, tops out near $160. Hunt the pieces with a story.

The Price That Clears

We measured it by price band — sold in the band ÷ live listings in the band, pulled Oct 22, 2026. Hoodies & Sweatshirts clear at every price — still 210% over $70. Live supply across all bands is only ~220 listings, so the low-band multiples sit on tiny denominators; the shape is the finding: demand dwarfs supply at every price.

Activewear Tops clear at every price too, softest over $70 at 117%. The quarter-zip complex has no stall price in range.

Polos have a ceiling: about $55. They clear at 155–340% at $55 and under, then stall — ~92% at $55–70, 81% over $70. The volume engine has a price limit the quarter-zips don't.

Sweaters stall over $70 (45%) — thin numbers at this scope, so read it as directional, but it matches the trap below: 604 listings chasing 188 sales (31% STR). A sweater has to be priced visibly under the segment average, or be the exact piece a buyer is hunting, to move at all.

Brand-wide, the clearing price has already reset once: average sold price slid from $56.74 in the original pull to $48.50 now, while volume grew fivefold. The market found its level about $8 lower — and then bought much more.

Landmines

Sweaters Are The Trap. R2R 14.84, the worst row on the page, wearing the same brand name as the best row. Buying "Rhoback" without splitting by segment means stocking the trap alongside the hunt.

The Old Numbers Were A Moment, Not A Baseline. The original pull (STR 357%, R2R 202.64) caught a scarcity spike. Supply has since grown ×11.8 against volume ×5.5 — anyone still buying like it's the first pull is paying spike prices into a normalized market.

Shorts Pricing Is Fuzzy. The Shorts row carries a data flag: its average price may be fuzzy-matched. Treat its 64.93 as directional, not gospel.

The Takeaway

Rhoback is still a hunt brand — but only in quarter-zips and activewear. The normalization halved the rating without killing the business: 165% STR at a $48.50 average is a working market, as long as you buy the segment, not the logo.

Archived from Edition 1a · the Edition 1a category spotlight (Western Apparel) follows in this archive, below.

End of the Edition 1a brand spotlight. Back to the archive index

Spotlight Archive · Edition 1a · Pulled Oct 22, 2026

Weekly Category Spotlight — Western Apparel

Each week we also point the flashlight at one corner of the resale market. Edition 1a goes western — five brands worth hunting, and five that look like money and aren't. Both lists are ordered by R2R — highest first for the Top 5, worst first for the other 5. Click any company to open its company page.

Edition 1a — week of October 19, 2026 · spotlight pull observed Oct 21, 2026 Spotlight pull · Oct 21, 2026
Prices are eBay Product Research averages; Sold = trailing-90-day sold listings; full method in Methodology.

Top 5 — The Ones To Hunt

Ranked by R2R, highest first.

The Other 5 — You'd Think They're Great. They're Not.

Ranked by R2R, worst first. Membership was re-audited against the full measured pull — the numbers decided who sits here.

Just Missed The Lists

Durango Boots (R2R 24.57) is excluded from both lists: its keyword also catches Dodge Durango auto parts, so its figures can't be trusted.

How to read this: R2R is The Reseller Report rating. STR = sold in the last 90 days ÷ listings available now. Full definitions on the Methodology page.

Insights

Niches Within The Segment

Premium Boots Are The Whole Game. Tecovas boots (R2R 331.73) sell 1.6× their listed supply at a ~$200 average; Lucchese boots post 219.10 at a $254.44 average. The niche isn't "western" — it's high-end boots, and inside Tecovas it's specifically the boots: its jeans (26.81) and shirts (24.10) are ordinary.

The Statement Jacket, Not The Label. Double D Ranch's jackets rate 107.53 at a $187.28 average; its jeans post 66.78, but on only 20 sales — thin-flagged, not a second business. One-product niches repeat across this category: Kimes Ranch is the same shape — jeans at 92.66 for men (187% STR) and 73.59 for women (121% STR), both genders clearing over 100%, while shirts sit at 11.70 and hoodies at 7.90.

House Brands Are Not One Bet. Boot Barn's three house labels spread almost 3×: Cody James 16.36, Idyllwind 10.43, Shyanne 5.64. Same store, same shelf, completely different resale reality.

The Grails

Western boots have real grails — and every one of them is an exotic leather, a limited run, or a vintage classic.

Tecovas

Lucchese

Standard leather boots live in the $200–254 average world. The $1,000+ ceiling belongs to python, crocodile, and rattlesnake, to limited birthday runs, and to San Antonio-era Classics. In western boots, the leather is the grail.

The Price That Clears

Measured by price band — sold in the band ÷ live listings in the band, pulled Oct 22, 2026. Tecovas boots (men) clear at every price: 326% under $100, 266% at $100–150, 188% at $150–200, 172% at $200–250, and still 104% over $250. There is no stall price in range.

Lucchese boots (men) have a ceiling at $200: 242% under $100, 141% at $100–150, 105% at $150–200 — then 84% at $200–250 and ~59% over $250, where the listings pile up. Buyers pay up for the right boot, but only to a point; authenticity, leather and condition do the filtering below it.

Kimes Ranch jeans have a hard ceiling at $75 in both genders. The volume clearing zone is $45–60 (235% men / 253% women); over $75 the rate falls to 68% men / 57% women.

Double D Ranch jackets clear only under $100 (113%). Above that they stall — 76% at $100–150, 53% at $150–200, 35% over $250. The ~$187 average price is real money, but it's a slow slot, not a fast one.

Stetson hats (men) clear at no price: ~21–36% in every band, least-bad at $100–150. The cheap end is where the supply ocean is deepest — a famous name at a fair price still doesn't move when supply is an ocean.

At the bottom of the category the clearing price is thrift pricing: Wrangler moves 83,000+ items a quarter only because the average is $22 against 410,000+ live listings. Volume there is real, but it's pennies of margin per piece of work.

Landmines

Thin Rows Wearing Big Ratings. Lucchese jeans show 93.18 — on 16 sales. Double D Ranch jeans post 66.78 on just 20 sold, and Kimes hoodies (100 sold) are the same mirage: a high rating on a handful of sales is a rumour, not a market. The thin flags on this page are doing real work.

Name Collisions Everywhere. "Lane" boots are diluted by Lane Bryant; "Tony Lama" pulls Iron Man comics (Tony Stark) and likely flatters its 32.82; "Rock Revival" drags in Creedence Clearwater media; "Stetson" catches cologne and everything else with the name. Verify the actual item before trusting any western number.

The Excluded Two. Durango was left out entirely — its keyword pulls Dodge truck parts. Pendleton was left out on scope — its volume is blankets and home goods, not apparel. A ranking that included either would be lying with a straight face.

The Supply Oceans. Wrangler (410,000+ listings) and Stetson (41,000+ men's hat listings, plus 28,000+ women's) punish anyone who buys the name without checking the segment. In this category, fame is a supply signal before it's a demand signal.

The Takeaway

Western apparel pays at the extremes — six-figure-STR premium boots and statement pieces at the top, high-volume thrift pricing at the bottom — and eats resellers alive in the famous, flooded middle.

Archived from Edition 1a · the Edition 1a brand spotlight (Rhoback) is above, in this archive.

End of the Edition 1a category spotlight. Back to the archive index

Home · Kuiu (Men) · Racky's Secret Stash

Racky peeking out from behind a clothing rack

Racky's Secret Stash

You found him — this week he was hiding with the hunters, on the Kuiu (Men) page. Inside: Deep Dive #1 — True Religion, the $300 jean that sells for $40 — plus the three first-alternate movers.

Edition 1b · Pulled Oct 28, 2026 ★ Finder Reward — Edition 1b

Inside this edition's stash: a deep dive on the famous brand the data says to skip — plus the three Movers that just missed the cut.

Deep Dive #1

True Religion: The $300 Jean That Sells for $40

Edition 1b stash report · All figures measured on ebay.com, Oct 21–28, 2026 (two consecutive weekly pulls)

The myth

Ask a thrift-store picker to name a premium denim brand and True Religion is one of the first names out of their mouth. The horseshoe stitch was the status jean of the 2000s — $240 to $360 at retail, celebrity wallpaper, its own boutiques. Pickers still price it like that in their heads. Sellers still list it like that. The listings pile up accordingly.

Here is what the market actually does with it, measured twice, a week apart.

The numbers

Brand ratingEdition 1a (Oct 21)Edition 1b (Oct 28)Move
Men6.226.26+0.04
Women2.882.89+0.01

For scale: this site's Buy line starts at 40. True Religion's men's line — its good side — rates 6.26. The women's line rates 2.89, which under this report's published verdict bands is "forget it" territory before you even look at a segment.

Nothing moved in a week because nothing about this market is in motion. It is not dipping. It has settled.

The autopsy — jeans first, because jeans are the brand

JeansSold (90d)Live listingsSell-throughAverage saleRating
Men6,300+29,000+21.7%$40.418.78
Women3,400+32,000+10.6%$27.842.96

Read the men's average twice: $40.41 in Edition 1a and $40.41 in Edition 1b, identical to the cent, on more than six thousand sales. That is not a cold streak; that is a price the market has agreed on and stopped negotiating about. A jean that retailed at $300 clears used at $40 for men and $28 for women — an 87–91% collapse from the price on the tag people remember.

And it is standing in a flood: roughly 61,000 live True Religion jeans listings across both genders, chasing about 9,700 sales a quarter. One listing in six sells (men); one in ten (women). Every picker who "knows" this brand is a good find adds another pair to the pile.

The rest of the body

Men's segments (Edition 1b): Jackets 11.29 — the brand's best row, and still deep in Extreme Caution. Shorts 7.04. Hoodies 4.20. Shirts 2.27 at a $19.87 average. T-Shirts 1.78 at $17.80. Sweaters: 21 sales, a rounding error wearing a rating.

Women's segments (Edition 1b): the best row on her entire page is jackets at 4.38. Jeans 2.96. Hoodies 3.25. Tops 2.06 at a $19.37 average. Fourteen measured segments across both genders; not one reaches the Depends band (20). The highest-rated True Religion product line on eBay rates about a third of what a mid-tier workwear jacket rates.

Why it died

Three causes, all visible in the numbers:

  1. The supply never left. Premium denim sold millions of pairs in its decade, and durable goods don't disappear — they migrate to resale. 61,000 jeans listings is not a market, it's an estate sale that never ends.
  2. The brand diluted itself. Two bankruptcies (2017, 2020) and years of discount-channel and outlet distribution taught buyers the logo no longer means the boutique price. Resale prices follow the cheapest place the brand itself sold the dream.
  3. The fashion moved. The horseshoe pocket reads as a date stamp, not a status symbol, to the buyers now setting prices. Vintage heat went to 90s Levi's and archive designer denim (this edition's Jeans grails top out at $15,984 — for a Chrome Hearts collaboration, not a mall premium brand).

The verdict

Under this report's own bands: skip it. Men's jeans at 8.78 and everything else under 12 is Extreme Caution at best; the women's page is Forget It almost wall to wall.

The one exception is this report's standing fat-margin rule, and True Religion is almost its poster case: if a pair costs you $1–5 at a thrift bin, the $40 men's average is a real, repeatable $8–10-out-for-$1-in shape — if you can stand the pace. At 21.7% sell-through, a pair sits about four to five months on average. That's not a business; that's a slow annuity for people with cheap storage and cheaper acquisition. At estate-sale prices ($15–25 a pair, where most pickers actually buy it), the math is dead: months of shelf for a $40 exit and fees.

What would change the verdict: the listing flood draining (supply falling while sales hold) or sell-through climbing toward 40%. Two editions in, both numbers are frozen. Check back when the pile shrinks.

— Racky found this one in the back of the closet, behind the other 61,000 pairs.

Also in this stash

The three first-alternate movers — the clean risers that just missed the Top 5. Δ is the R2R change vs the Oct 22, 2026 segment baseline; the full list is on This Week's Movers.

Canada Goose Vests — Women · R2R 109.76 (was 101.06 · Δ +8.70) — 84 sold · 234 avail · STR 35.9% · ASP90 $305.75 · ERPY $442.72. The average price is identical to the cent ($305.75) — counts moved 79/239 → 84/234, so the gain is pure sell-through into winter.
Tecovas Boots — Women · R2R 177.60 (was 168.98 · Δ +8.62) — 516 sold · 663 avail · STR 77.8% · ASP90 $228.16 · ERPY $704.72. Sold 503 → 516 while listings fell 678 → 663 — the cleanest big segment gain on a western brand this edition.
Filson Sweaters — Men · R2R 76.11 (was 68.05 · Δ +8.06) — 328 sold · 619 avail · STR 53.0% · ASP90 $143.63 · ERPY $360.20. Exact counts both weeks (301/625 → 328/619) — the credible Filson move; the jacket row's bigger jump rests on floor counts.

How to read this: All figures above are Edition 1b numbers, pulled Oct 28, 2026, against the Oct 21–22, 2026 baselines. Verdict bands and definitions are on the Methodology page.

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