Weekly Category Spotlight — Jeans

Each week we also point the flashlight at one corner of the resale market. Edition 1b goes to denim — every measured jeans row in the universe, cross-brand and both genders, ranked by R2R. Click any brand to open its page.

Edition 1b · Pulled Oct 28, 2026 Built from the Edition 1b segment pulls · 35 measured jeans rows
Prices are eBay Product Research averages; Sold = trailing-90-day sold listings; Trend = R2R change vs the Oct 22, 2026 baseline; full method in Methodology.

The Shape Of The Category

Jeans are two markets wearing the same name. At one end is Levi's river: roughly 156,000 pairs a quarter across both genders (120,000+ men's, 36,000+ women's) at $32 and $22 averages, against three-quarters of a million live listings. The men's row reproduced this edition at Δ 0.00 — the river doesn't move weekly; it's the gravity well every other brand's jeans story has to escape. At the other end, Kimes Ranch sells 343 men's pairs into a 189-listing pool at 181% turnover. Between the river and the ranch sits everything else: western premium, luxury denim, and the premium women's labels the sell-through gate keeps sending home.

All 35 Rows, Ranked By R2R

Brand — JeansSoldAvailSTRASP90ASP365R2R RatingERPYTrendVerdict
1. Kimes Ranch Men343189182%$49.72$49.5790.24$400▼ −2.42Buy
2. Lucchese Men thin — read with care161889%$93.18$77.3982.83$306▼ −10.35Buy
3. Kimes Ranch Women550456121%$61.19$59.6073.81$319▲ +0.22Buy
4. Ralph Lauren Double RL Men1,000+2,300+44%$155.85$151.0467.76$292NewBuy
5. Double D Ranch Women thin — read with care182572%$84.00$80.4360.48$257▼ −6.30Buy
6. Rock Revival Men3,700+6,100+61%$63.25$63.4038.37$171▲ +0.20Depends
7. Ralph Lauren Purple Label Men thin — read with care16555230%$113.04$106.1633.79$141▼ −1.22Depends
8. Tecovas Men60573782%$36.09$35.3829.63$129▲ +2.82Depends
9. Pendleton Men thin — read with care1815312%$97.61$56.5511.48$30▼ −1.14Extreme Caution
10. Cody James Men9902,000+50%$22.32$22.5411.05$50▲ +0.05Extreme Caution
11. Farm Rio Women thin — read with care1010110%$90.15$80.228.93$35▼ −0.36Forget It
12. True Religion Men6,300+29,000+22%$40.41$41.738.78$400.00Extreme Caution
13. Coogi Men4722,600+18%$46.84$44.098.50$36▲ +0.19Extreme Caution
14. Rock Revival Women3,100+13,000+24%$32.40$33.477.73$35▲ +0.06Extreme Caution
15. Levi's Men120,000+510,000+24%$32.04$31.507.54$330.00Extreme Caution
16. Veronica Beard Women7006,200+11%$62.44$60.747.05$30▲ +0.28Extreme Caution
17. Miss Me Women7,500+34,000+22%$26.76$26.815.90$26▲ +0.06Extreme Caution
18. Johnny Was Women thin — read with care11077514%$40.51$43.415.75$27▼ −0.43Extreme Caution
19. Justin Boots Men thin — read with care21118%$31.44$22.785.72$18▲ +0.48Extreme Caution
20. Carhartt Men11,000+53,000+21%$26.64$26.485.53$24▼ −0.01Extreme Caution
21. Idyllwind Women thin — read with care12051223%$23.56$22.605.52$24▲ +0.03Extreme Caution
22. Sézane Women thin — read with care1231,100+11%$48.70$50.055.45$25▲ +0.07Extreme Caution
23. Tripp NYC Women thin — read with care8967313%$33.44$34.794.42$20▼ −0.30Forget It
24. Schott Men thin — read with care6877%$64.00$47.504.41$15NewForget It
25. Carhartt Women9094,900+19%$21.03$21.553.90$18▲ +0.17Forget It
26. Citizens of Humanity Women2,100+24,000+9%$39.42$39.173.45$15▲ +0.18Forget It
27. Free People Women2,600+35,000+7%$46.39$43.533.45$14▲ +0.02Forget It
28. Levi's Women36,000+250,000+14%$21.78$21.693.14$14▲ +0.30Forget It
29. True Religion Women3,400+32,000+11%$27.84$27.792.96$13▲ +0.10Forget It
30. Shyanne Women thin — read with care1531,200+13%$22.49$19.962.87$11▼ −0.06Forget It
31. Agolde Women1,300+22,000+6%$41.06$43.342.43$110.00Forget It
32. Reformation Women3426,600+5%$42.25$40.672.19$9▲ +0.08Forget It
33. Tecovas Women thin — read with care91446%$32.03$25.542.00$7▲ +0.71Forget It
34. Torrid Women2,500+21,000+12%$16.25$16.421.93$9▲ +0.09Forget It
35. Abercrombie & Fitch Women3,200+52,000+6%$19.39$19.951.19$5▲ +0.04Forget It

Insights

Niches Within The Segment

Kimes Is The Premium Western Tier. Men's jeans rate 90.24 at 181.5% sell-through; women's rate 73.81 at 120.6%. Both genders clear their entire standing stock and then some, at $50–61 averages — denim priced like a product, not a commodity.

Luxury Denim Exists — In Two Places. Double RL jeans rate 67.76 at a $155.85 average on 1,000+ sold, and Purple Label's rate 33.79 at $113.04. Outside those two labels, a three-figure jeans average appears only in rows too thin to trust.

A Boot Brand's Jeans Are A Real Row. Tecovas jeans (men) rate 29.63 (Depends) at 82.1% turnover — better than most denim-first brands manage, on a label whose jeans are the afterthought.

The Grails

Grails are singles — one piece, one sale. The jeans grail ceiling belongs to designer and archive denim: Chrome Hearts leather-patch work, Hedi Slimane-era Dior Homme SS04, Undercover's 85, runway Chanel and Louis Vuitton — plus exactly one universe brand, Levi's, and only via 60s Big E vintage. None of the 30+ measured jeans rows' current-production product appears here: the category's volume businesses and its grail market are two different worlds sharing a leaf category. Every card is a verified sold listing from the Edition 1b pull — click through to the sale itself.

The Price That Clears

The $75 Kimes Ceiling. Kimes 90-day sales concentrate between $50–75, with the last sale clearing at $74.99: nothing moved above it in the trailing 90 days. Price Kimes at $75 and under, or don't expect the turn the rating promises.

Landmines

True Religion, Both Genders. Men's jeans 2.29 against 58,000+ listings; women's 3.17 against 69,000+, with averages of $40 and $28 and Δ 0.00 reproductions in both. The stitch premium died and the flood stayed.

Premium Women's Denim Under The Gate. Citizens of Humanity 2.43 against 22,000+ listings and Agolde 2.43 against 14,000+ — both under the 10% sell-through gate, both Forget It regardless of the label's retail story.

A Dashed Row Stays Dashed. Lucchese's women's jeans publish their rating but no averages this edition — a stuck research filter hid the price fields. The table shows the dash rather than a borrowed number.

The Takeaway

Denim splits on pool size, not brand heat. Where the pool is small and the buyer is specific — Kimes, Double RL, Tecovas — jeans behave like the rest of the western shelf. Where the pool is a river, the rating is a rounding error on a flood. Hunt the small pools; let the river carry someone else's inventory.

Past spotlights live in the Spotlight Archive — last week's Rhoback and Western deep dives are there, stamped and unchanged.