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Power Rankings

The 100 strongest subcategories in the tracked universe — brand × gender × category — ranked by R2R rating. This is the cherry-picker's table: where the money hides inside the brands.

Edition 1b · Pulled Oct 28, 2026100 of the top 100 · 600 measured subcategories

Rank	Trend	Brand — Subcategory	Gender	Sold 90d	Avail	STR	ASP90	ASP365	R2R Rating	ERPY	Verdict
1	▲ +0.93	Tecovas — Boots — Men	Men	2,300+	1,400+	164%	$202.43	$198.88	332.66	$1,452	Buy
2	▲ +53.77	Kuiu — Coats, Jackets & Vests	Men	303	123	246%	$100.89	$93.27	248.53	$1,021	Buy
3	▼ −9.08	Magnolia Pearl — Skirts thin — read with care	Women	61	96	64%	$390.13	$407.03	247.89	$1,150	Buy
4	▼ −7.17	Magnolia Pearl — Pants	Women	308	519	59%	$407.18	$400.83	241.64	$1,057	Buy
5	New	Iron Heart — Coats, Jackets & Vests	Men	257	462	56%	$430.12	$429.30	239.27	$1,061	Buy
6	New	Brunello Cucinelli — Coats, Jackets & Vests	Men	392	1,600+	24%	$970.22	$896.98	237.70	$977	Buy
7	▲ +1.25	Kuiu — Pants thin — read with care	Men	143	48	298%	$74.97	$73.65	223.36	$975	Buy
8	New	Brunello Cucinelli — Hoodies & Sweatshirts thin — read with care	Men	95	198	48%	$455.21	$440.74	218.41	$940	Buy
9	▼ −5.05	Lucchese — Boots — Men	Men	3,100+	3,700+	84%	$255.47	$247.96	214.05	$923	Buy
10	▲ +1.60	Ralph Lauren Purple Label — Coats, Jackets & Vests	Men	296	770	38%	$521.53	$539.53	200.48	$922	Buy
11	New	Canada Goose — Coats, Jackets & Vests	Men	1,500+	3,800+	40%	$480.62	$469.98	189.71	$825	Buy
12	▲ +9.94	Rhoback — Hoodies & Sweatshirts	Men	835	240	348%	$53.92	$58.18	187.60	$900	Buy
13	▲ +23.46	Kuiu — Vests thin — read with care	Men	78	26	300%	$62.51	$65.47	187.53	$873	Buy
14	New	Kuiu — Pants thin — read with care	Women	7	3	233%	$76.53	$70.60	178.57	$732	Buy
15	▲ +8.62	Tecovas — Boots — Women	Women	516	663	78%	$228.16	$203.73	177.60	$705	Buy
16	▲ +6.49	Lucchese — Coats, Jackets & Vests — Men thin — read with care	Men	24	24	100%	$171.46	$161.28	171.46	$717	Buy
17	New	Magnolia Pearl — Tops	Women	1,800+	2,400+	75%	$223.71	$227.38	167.78	$757	Buy
18	▲ +5.75	Canada Goose — Hoodies & Sweatshirts thin — read with care	Men	146	283	52%	$324.42	$348.59	167.37	$799	Buy
19	▲ +1.36	Magnolia Pearl — Coats, Jackets & Vests thin — read with care	Women	231	611	38%	$441.62	$430.62	166.97	$724	Buy
20	▼ −2.01	Sitka Gear — Vests thin — read with care	Men	59	32	184%	$90.14	$104.21	166.19	$854	Buy
21	▼ −0.46	Magnolia Pearl — Dresses	Women	508	1,000+	51%	$313.02	$313.00	159.01	$707	Buy
22	New	Iron Heart — Jeans	Men	639	906	71%	$215.78	$220.10	152.19	$690	Buy
23	New	Iron Heart — Shirts	Men	549	711	77%	$193.97	$201.45	149.77	$691	Buy
24	▲ +36.11	Filson — Coats, Jackets & Vests	Men	3,700+	5,500+	67%	$218.26	$221.18	146.82	$661	Buy
25	▼ −8.08	Sitka Gear — Coats, Jackets & Vests thin — read with care	Men	167	159	105%	$139.74	$151.01	146.77	$705	Buy
26	New	Brunello Cucinelli — Sweaters	Men	520	1,300+	40%	$361.63	$366.92	144.65	$652	Buy
27	▼ −4.17	Anderson Bean — Boots — Men	Men	292	383	76%	$189.68	$209.42	144.62	$710	Buy
28	▼ −0.24	Ralph Lauren Purple Label — Sweaters	Men	384	772	50%	$287.36	$272.45	142.94	$602	Buy
29	▲ +32.79	Arc'teryx — Coats, Jackets & Vests	Men	5,900+	9,700+	61%	$228.28	$215.06	138.85	$581	Buy
30	New	First Lite — Hoodies & Sweatshirts thin — read with care	Men	36	17	212%	$64.63	$61.76	136.86	$581	Buy
31	▼ −21.49	Kuiu — Base Layers thin — read with care	Men	83	30	277%	$48.30	$43.78	133.63	$538	Buy
32	▼ −39.74	Lucchese — Coats, Jackets & Vests — Women thin — read with care	Women	4	14	29%	$464.50	$241.69	132.71	$307	Buy
33	New	First Lite — Coats, Jackets & Vests thin — read with care	Men	31	25	124%	$106.95	$111.82	132.62	$616	Buy
34	New	Brunello Cucinelli — Pants	Men	600	1,200+	50%	$254.09	$237.35	127.05	$527	Buy
35	▼ −8.89	Ralph Lauren Purple Label — Hoodies & Sweatshirts thin — read with care	Men	34	66	52%	$246.61	$260.65	127.04	$597	Buy
36	▼ −8.39	Lucchese — Boots — Women	Women	925	1,500+	62%	$202.39	$191.44	124.81	$525	Buy
37	▲ +2.34	Sitka Gear — Pants	Men	252	152	166%	$74.77	$89.13	123.96	$657	Buy
38	New	Brunello Cucinelli — Jeans thin — read with care	Men	215	316	68%	$181.69	$177.62	123.62	$537	Buy
39	New	Holderness & Bourne — Sweaters	Men	345	233	148%	$80.10	$67.61	118.60	$445	Buy
40	New	Canada Goose — Coats, Jackets & Vests	Women	946	3,400+	28%	$425.01	$442.06	118.25	$547	Buy
41	▲ +10.75	Filson — Vests	Men	1,200+	1,300+	92%	$127.11	$128.02	117.33	$525	Buy
42	New	First Lite — Pants thin — read with care	Men	24	18	133%	$87.56	$82.78	116.75	$491	Buy
43	▲ +0.57	Double D Ranch — Boots — Women thin — read with care	Women	43	120	36%	$323.92	$377.18	116.06	$601	Buy
44	▼ −16.61	Arc'teryx — Pants	Men	1,100+	1,100+	100%	$114.24	$110.95	114.24	$493	Buy
45	▲ +5.25	Arc'teryx — Hoodies & Sweatshirts	Men	1,700+	2,600+	65%	$173.48	$180.74	113.43	$525	Buy
46	▲ +8.70	Canada Goose — Vests thin — read with care	Women	84	234	36%	$305.75	$277.50	109.76	$443	Buy
47	▼ −1.33	Magnolia Pearl — T-Shirts	Women	1,100+	1,500+	73%	$149.18	$159.07	109.40	$518	Buy
48	▲ +1.19	Double D Ranch — Coats, Jackets & Vests — Women	Women	396	681	58%	$186.96	$172.67	108.72	$446	Buy
49	▼ −0.21	Ralph Lauren Purple Label — Pants	Men	471	633	74%	$144.68	$144.42	107.66	$478	Buy
50	▲ +12.19	Arc'teryx — Vests	Men	364	390	93%	$111.19	$111.38	103.78	$462	Buy
51	▼ −1.47	Old Gringo — Boots — Men thin — read with care	Men	57	116	49%	$204.18	$204.27	100.34	$446	Buy
52	New	Kuiu — Coats, Jackets & Vests thin — read with care	Women	44	25	176%	$56.55	$61.31	99.53	$480	Buy
53	▲ +0.57	Peter Millar — Hoodies & Sweatshirts	Men	1,500+	1,100+	136%	$72.45	$64.19	98.79	$389	Buy
54	▼ −2.42	Kimes Ranch — Jeans — Men	Men	343	189	182%	$49.72	$49.57	90.24	$400	Buy
55	▲ +27.20	Arc'teryx — Fleece	Men	1,500+	1,500+	100%	$86.85	$88.56	86.85	$394	Buy
56	New	Brunello Cucinelli — Shirts	Men	996	1,800+	55%	$155.76	$154.31	86.19	$379	Buy
57	New	Holderness & Bourne — Pants thin — read with care	Men	156	85	184%	$45.36	$45.19	83.25	$369	Buy
58	▼ −10.35	Lucchese — Jeans — Men thin — read with care	Men	16	18	89%	$93.18	$77.39	82.83	$306	Buy
59	New	Ralph Lauren Double RL — Sweaters	Men	515	2,000+	26%	$313.11	$265.61	80.63	$304	Buy
60	New	Veilance — Coats, Jackets & Vests thin — read with care	Men	107	437	24%	$316.46	$323.86	77.49	$352	Buy
61	New	Ralph Lauren Double RL — Coats, Jackets & Vests	Men	1,100+	6,700+	16%	$471.25	$425.71	77.38	$311	Buy
62	New	Iron Heart — Hoodies & Sweatshirts thin — read with care	Men	23	43	53%	$143.76	$175.66	76.89	$418	Buy
63	▲ +8.06	Filson — Sweaters	Men	328	619	53%	$143.63	$152.94	76.11	$360	Buy
64	▲ +4.53	Canada Goose — Vests thin — read with care	Men	249	850	29%	$257.05	$248.36	75.29	$323	Buy
65	New	Collection — Coats, Jackets & Vests thin — read with care	Women	107	568	19%	$395.26	$438.51	74.46	$367	Buy
66	▲ +0.22	Kimes Ranch — Jeans — Women	Women	550	456	121%	$61.19	$59.60	73.81	$319	Buy
67	▲ +9.22	Canada Goose — Hoodies & Sweatshirts thin — read with care	Women	52	215	24%	$303.38	$322.29	73.38	$346	Buy
68	▲ +1.52	Cody James — Boots — Men	Men	1,000+	1,800+	56%	$127.36	$118.27	70.76	$292	Buy
69	▲ +12.20	Sitka Gear — Hoodies & Sweatshirts	Men	264	176	150%	$46.76	$47.97	70.14	$320	Buy
70	New	Veilance — Pants thin — read with care	Men	55	102	54%	$129.92	$151.12	70.05	$362	Buy
71	New	Ralph Lauren Double RL — Jeans	Men	1,000+	2,300+	44%	$155.85	$151.04	67.76	$292	Buy
72	New	Holderness & Bourne — T-Shirts thin — read with care	Men	24	15	160%	$41.68	$37.06	66.69	$264	Buy
73	New	Iron Heart — Pants thin — read with care	Men	47	120	39%	$168.43	$166.82	65.97	$290	Buy
74	▼ −4.29	Old Gringo — Boots — Women	Women	596	1,800+	33%	$197.87	$201.41	65.51	$296	Buy
75	▲ +0.64	Ralph Lauren Purple Label — Shirts	Men	1,500+	2,400+	63%	$104.54	$98.55	65.34	$274	Buy
76	New	Veilance — Shirts thin — read with care	Men	36	60	60%	$105.66	$112.61	63.40	$300	Buy
77	New	Iron Heart — Sweaters thin — read with care	Men	6	9	67%	$94.67	$124.60	63.11	$369	Buy
78	▼ −7.81	Tecovas — Coats, Jackets & Vests — Men thin — read with care	Men	65	81	80%	$78.57	$90.77	63.05	$324	Buy
79	New	Holderness & Bourne — Coats, Jackets & Vests	Men	270	290	93%	$67.57	$60.23	62.91	$249	Buy
80	▼ −7.24	Rhoback — Polos	Men	4,200+	3,300+	127%	$48.59	$49.86	61.84	$282	Buy
81	▼ −6.30	Double D Ranch — Jeans — Women thin — read with care	Women	18	25	72%	$84.00	$80.43	60.48	$257	Buy
82	▲ +2.25	Canada Goose — Sweaters thin — read with care	Men	51	158	32%	$186.83	$212.15	60.31	$304	Buy
83	▲ +0.71	Stetson — Boots — Men thin — read with care	Men	93	198	47%	$127.44	$142.69	59.86	$298	Buy
84	New	Brunello Cucinelli — T-Shirts thin — read with care	Men	235	573	41%	$143.59	$142.18	58.89	$259	Buy
85	▲ +0.79	Filson — Pants	Men	806	1,300+	62%	$92.80	$94.72	57.54	$261	Buy
86	New	Collection — Dresses thin — read with care	Women	77	523	15%	$389.98	$743.74	57.41	$487	Buy
87	▲ +4.75	Peter Millar — Coats, Jackets & Vests	Men	4,800+	6,900+	70%	$81.26	$80.74	56.53	$250	Buy
88	New	Ralph Lauren Double RL — Pants	Men	693	1,900+	37%	$150.28	$146.09	54.81	$237	Buy
89	▼ −13.69	Rhoback — Coats, Jackets & Vests thin — read with care	Men	73	77	95%	$57.09	$60.55	54.13	$255	Buy
90	▼ −3.02	Ralph Lauren Purple Label — T-Shirts thin — read with care	Men	81	113	72%	$74.73	$76.63	53.57	$244	Buy
91	▲ +5.32	Vuori — Coats, Jackets & Vests	Men	580	638	91%	$58.70	$64.87	53.36	$262	Buy
92	New	Rugby — Coats, Jackets & Vests	Men	338	1,200+	28%	$188.39	$147.64	53.06	$185	Buy
93	▲ +6.09	Sézane — Coats, Jackets & Vests thin — read with care	Women	172	528	33%	$161.79	$136.77	52.70	$198	Buy
94	▲ +1.14	Veronica Beard — Coats, Jackets & Vests	Women	1,000+	4,500+	22%	$231.69	$211.93	51.49	$209	Buy
95	New	Roper — Boots	Men	2,900+	5,700+	51%	$100.05	$98.03	50.90	$222	Buy
96	New	Holderness & Bourne — Polos	Men	3,000+	2,800+	107%	$47.43	$41.42	50.82	$197	Buy
97	New	Ariat — Coats, Jackets & Vests	Men	1,400+	1,400+	100%	$50.68	$54.79	50.68	$244	Buy
98	New	Ariat — Boots	Men	6,400+	10,000+	64%	$77.08	$77.23	49.33	$220	Buy
99	New	Holderness & Bourne — Shirts	Men	3,200+	3,100+	103%	$47.52	$41.82	49.05	$192	Buy
100	▲ +7.06	Vuori — Hoodies & Sweatshirts	Men	1,300+	1,100+	118%	$40.13	$42.60	47.42	$224	Buy

Trend is the R2R change vs the Oct 22, 2026 segment baseline. Rows on a new series show "New" — no comparable baseline exists yet, so no delta is published. Full segment tables live on each brand page.

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