Edition 1b pull · segment data. The brand totals on this page are from the Edition 1b pull, observed Oct 28, 2026 — and the subcategory table below is Edition 1b segment data too, pulled Oct 28, 2026, keyword-measured in the company clothing category.
Ariat
Company overall · Western Apparel · all genders, all categories · Edition 1b pull · segment data
★Spotlight company
Edition 1b · Pulled Oct 28, 2026
Sold48,000+
Past 90 days
Avail91,000+
Listings live at pull
STR53%
Sold ÷ avail
ASP90$40.20
Avg sold price, 90d
ASP365$39.86
Avg sold price, 365d
R2R Rating21.20
The Reseller Report Rating
VerdictDepends
From the R2R rating and STR — bands are on the Methodology page
ERPY$93.44
Yearly pace projection per listing slot
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Boots | 20,000+ | 33,000+ | 61% | $57.10 | $56.02 | 34.61 | $151 | Depends |
| 2. Jeans | 15,000+ | 19,000+ | 79% | $31.27 | $30.73 | 24.69 | $108 | Depends |
| 3. Shirts | 8,400+ | 25,000+ | 34% | $22.98 | $22.29 | 7.72 | $33 | Extreme Caution |
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