Edition 1b pull · segment data. The brand totals on this page are from the Edition 1b pull, observed Oct 28, 2026 — and the subcategory table below is Edition 1b segment data too, pulled Oct 28, 2026, keyword-measured in the company clothing category.
Old Gringo
Company overall · Western Apparel · all genders, all categories · Edition 1b pull · segment data
#17of 91 by R2R rating
Edition 1b · Pulled Oct 28, 2026
Sold663
Past 90 days
Avail2,000+
Listings live at pull
STR33%
Sold ÷ avail
ASP90$197.07
Avg sold price, 90d
ASP365$198.94
Avg sold price, 365d
R2R Rating65.34
The Reseller Report Rating
VerdictBuy
From the R2R rating and STR — bands are on the Methodology page
ERPY$293.10
Yearly pace projection per listing slot
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Boots — Men thin — read with care | 57 | 116 | 49% | $204.18 | $204.27 | 100.34 | $446 | Buy |
| 2. Boots — Women | 596 | 1,800+ | 33% | $197.87 | $201.41 | 65.51 | $296 | Buy |
| 3. Coats, Jackets & Vests — Men No sales in 90 days; one sale in 365 days at $35.00. | 0 | 3 | 0% | — | $35.00 | 0.00 | $0 | Forget It |
| 4. Coats, Jackets & Vests — Women thin — read with care 90-day average unavailable — a stuck condition filter sat on the research view and the filtered figure was refused; the 365-day average came through unfiltered. | 2 | 16 | — | — | $185.28 | — | — | — |
| 5. Jeans — Men No genuine Old Gringo market in this category. | — | — | — | — | — | — | — | — |
| 6. Jeans — Women No genuine Old Gringo market in this category. | — | — | — | — | — | — | — | — |
| 7. Shirts — Men No genuine Old Gringo market in this category. | — | — | — | — | — | — | — | — |
| 8. Tops — Women No genuine Old Gringo market in this category. | — | — | — | — | — | — | — | — |
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