Home · Rankings · Peter Millar
Edition 1b pull · segment data. The brand totals on this page are from the Edition 1b pull, observed Oct 28, 2026 — and the subcategory table below is Edition 1b segment data too, pulled Oct 28, 2026, keyword-measured in the gender clothing category.
Peter Millar (Men)
Men's clothing only · Golf & Prep · Edition 1b pull · segment data
#35of 91 by R2R rating
Edition 1b · Pulled Oct 28, 2026
Sold56,000+
Past 90 days
Avail150,000+
Listings live at pull
STR37%
Sold ÷ avail
ASP90$43.09
Avg sold price, 90d
ASP365$42.01
Avg sold price, 365d
R2R Rating16.09
The Reseller Report Rating
VerdictExtreme Caution
From the R2R rating and STR — bands are on the Methodology page
ERPY$69.71
Yearly pace projection per listing slot
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Hoodies & Sweatshirts | 1,500+ | 1,100+ | 136% | $72.45 | $64.19 | 98.79 | $389 | Buy |
| 2. Coats, Jackets & Vests | 4,800+ | 6,900+ | 70% | $81.26 | $80.74 | 56.53 | $250 | Buy |
| 3. Sweaters | 6,000+ | 12,000+ | 50% | $48.12 | $46.44 | 24.06 | $103 | Depends |
| 4. T-Shirts | 259 | 395 | 66% | $30.89 | $30.34 | 20.25 | $88 | Depends |
| 5. Pants | 6,700+ | 14,000+ | 48% | $38.45 | $39.71 | 18.40 | $84 | Extreme Caution |
| 6. Polos | 22,000+ | 51,000+ | 43% | $35.58 | $34.70 | 15.35 | $67 | Extreme Caution |
| 7. Shirts | 28,000+ | 97,000+ | 29% | $34.57 | $33.69 | 9.98 | $43 | Extreme Caution |
| 8. Shorts | 2,900+ | 11,000+ | 26% | $27.45 | $28.36 | 7.24 | $33 | Extreme Caution |
Prefer the interactive version? See the full interactive report — sortable tables, search, and the weekly Racky hunt.
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