Rhoback (Men)
Men's clothing only · Golf & Prep · Edition 1b pull · segment data
Subcategories, Ranked By R2R Rating
Where the money hides inside the brand — and where the traps are. The segment table matters more than the brand average.
| Subcategory | Sold | Avail | STR | ASP90 | ASP365 | R2R Rating | ERPY | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1. Hoodies & Sweatshirts | 835 | 240 | 348% | $53.92 | $58.18 | 187.60 | $900 | Buy |
| 2. Polos | 4,200+ | 3,300+ | 127% | $48.59 | $49.86 | 61.84 | $282 | Buy |
| 3. Coats, Jackets & Vests thin — read with care | 73 | 77 | 95% | $57.09 | $60.55 | 54.13 | $255 | Buy |
| 4. Activewear Pants thin — read with care | 191 | 185 | 103% | $43.01 | $51.25 | 44.41 | $235 | Buy |
| 5. Sweaters thin — read with care | 194 | 608 | 32% | $48.29 | $51.66 | 15.41 | $73 | Extreme Caution |
| 6. Activewear Tops thin — read with care New series — the keyword population collapsed (1,000+ → 77 sold); fresh figure published with no delta, trend starts this edition. | 77 | 301 | 26% | $46.69 | $51.36 | 11.94 | $58 | Extreme Caution |
| 7. Shorts Not measurable this edition — the research pool dissolved into the brand-wide pool (its sold price ranges are identical to the polo row’s). Dashed rather than invented. | — | — | — | — | — | — | — | — |
| 8. T-Shirts Not measurable this edition — the pool is contaminated throughout with polos, quarter-zips and hoodies. Dashed rather than invented. | — | — | — | — | — | — | — | — |
Then Vs. Now
Rhoback against its original pull from the '23/'24 era — the brand-level comparison is the solid one.
Reading This Brand
The Quarter-Zip Is The Brand Now
The top segments are dominated by quarter-zip pullovers — which also spill into the Sweaters and Jackets rows. Hoodies at 348% STR / $899.71 ERPY in Edition 1b is really "hoodies + the QZ complex" — and the average price reproduced to the cent ($53.92) while the row tightened +9.94.
Polos Are The Volume Engine, Not The Star
4,200+ of the brand's ~7,100 quarterly sales — but 3,300+ listings are chasing them, so the ERPY is a workmanlike $282.01. The engine cooled −7.24 this edition on new supply.
Sweaters Is The Trap
608 available vs. 194 sold — the glut row. Much of that supply is mis-categorized quarter-zips, which is exactly why the segment view exists.
Two Rows Can't Be Measured This Edition
Shorts and T-Shirts are dashed in Edition 1b: their research pools dissolved into the brand-wide keyword pool (the Shorts pool's price ranges are literally identical to the polo row's), so no honest rating exists this week. They will be back when the pools separate.
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